The KT&G Welfare Foundation conducted the 2025 Areumdeuri Ecological Restoration Volunteer Campaign on May 10 at Bukhansan National Park with over 100 KT&G employees and volunteers.

This volunteer activity was designed to prevent unauthorized cultivation in the park and to restore forest areas damaged by household waste and illegal structures. Participants planted 1,750 native trees, including Korean rosebush and burning bush, and carried out additional forest-building activities to ensure the healthy growth of the seedlings.

Since 2013, the KT&G Welfare Foundation has continued tree-planting efforts at Bukhansan to help preserve natural parks in urban areas. The foundation has planted a total of approximately 18,250 trees in the Bukhansan National Park area as of the current year.

The foundation also contributed to the recovery from forest fire damages near Naksansa Temple in Yangyang, Gangwon-do, planting around 38,000 trees between 2006 and 2012. Furthermore, KT&G is deploying its SangSang Forest campaign to domestic and international regions that require ecological restoration. These efforts include establishing a forestry center in Mongolia to tackle desertification since 2022 and reforestation efforts in Uljin-gun, Gyeongsangbuk-do, which suffered massive wildfire damages.

A KT&G Welfare Foundation official stated, “We’ve consistently engaged in forest restoration and creation activities in and out of Korea to help build a sustainable ecosystem. We will continue to take the initiative in addressing environmental and a wide range of other societal issues.”

Established in 2003 by KT&G to strengthen community engagement and fulfill its corporate social responsibility, the KT&G Welfare Foundation provides local welfare services through eight regional centers nationwide. It also supports low-income and marginalized groups and contributes to solving social issues by partnering with social welfare facilities and promoting a culture of sharing.

(Photo 1) The KT&G Welfare Foundation conducted the 2025 Areumdeuri Ecological Restoration Volunteer Campaign on May 10 at Bukhansan National Park with around 100 KT&G employees and volunteers.
The photograph shows participants planting trees during the event.