KT&G Wins Awards in “2025 Pentawards,” a Global Packaging Design Competition
- Gold, Silver, and Bronze awards: recognized for excellent designs of three products,
including “Esse Special Gold – Gold Bar Edition”
사진설명
KT&G’s three tobacco products—including “ESSE Special Gold – Gold Bar Edition,” “ESSE Royal Palace – King’s Garden Edition,” and “ONEUL”—won Gold, Silver, and Bronze awards, respectively, at the 2025 Pentawards, an international packaging design competition. KT&G’s 2025 Pentawards trophies can be seen in the photo (from left: Gold, Silver, Bronze).
KT&G announced that three KT&G tobacco products won Gold, Silver, and Bronze awards at the 2025 Pentawards, an international packaging design competition.
At the award ceremony held on Oct. 4 in Amsterdam , KT&G’s “ESSE Special Gold – Gold Bar Edition” earned Gold, “ESSE Royal Palace – King’s Garden Edition” earned Silver, and “ONEUL” earned Bronze, demonstrating the company’s excellence and global competitiveness in design.
Established in 2007 and now in its 19th year, the Pentawards is recognized as the world’s most prestigious competition in the field of packaging design. Winners are selected through a comprehensive evaluation of brand expression , aesthetics , and creativity among thousands of product designs submitted from around the globe.
“ESSE Special Gold – Gold Bar Edition,” which earned Gold, is a limited-edition release celebrating the 20th anniversary of the ESSE brand. Inspired by the motif of “gold,” its packaging reproduces the metallic texture of a gold bar, earning praise for its refined and luxurious design.
“ESSE Royal Palace – King’s Garden Edition,” which earned Silver, features a modern reinterpretation of traditional Korean aesthetics through gold patterns inspired by royal robes (gonryongpo). “ ONEUL ,” which earned Bronze, embodies the refined elegance of Korean qualities harmoniously, incorporating the brand’s use of locally grown tobacco leaves.
A KT&G representative stated, “This recognition highlights KT&G’s unrivaled design competitiveness for its premium products on the global stage. We will continue to deliver differentiated value to consumers at home and abroad through innovative design.”