KT&G Launches Super-Slim Capsule Cigarette ESSE CHANGE 4mg
KT&G (CEO Min Young-jin) is to release on October 23 the capsule cigarette ESSE CHANGE 4mg, which allows the concurrent enjoyment of two flavors through a capsule in the filter.
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KT&G
(CEO Min Young-jin) is to release on October 23 the capsule cigarette ESSE
CHANGE 4mg, which allows the concurrent enjoyment of two flavors through a capsule
in the filter.
ESSE CHANGE 4mg is a product that changes rich flavor
into a refreshing taste when the capsule in the filter is burst. It is an
expanded version of ESSE CHANGE 1mg released last June, and is now getting
popular primarily with young people.
The world’s first super-slim capsule cigarette, ESSE
CHANGE 1mg, has continuously increased in sales for 20 weeks from its release
up to the present, exceeding the mark of 260 million cigarettes in just four months
after its release, which represents the highest figure among the new products
that have been released on the domestic market over the past three years.
Recently, it has ranked first among the entire range of
cigarettes now on sale with a high market share of more than 8~9%, particularly
on campuses in the Daegu and Gyeongsangnam-do regions, and a rise in market share
in areas with a high density of young people tends to gradually spread across the
country
KT&G ESSE team leader Im Wang-seop said, “ We have released this 4mg for consumers who want a rich
and strong flavor, ” adding that “ we expect this 4mg, following the sensational popularity of ESSE
CHANGE 1 mg, will also get a favorable consumer response.”
The new ESSE CHANGE 4mg contains
4.0mg tar, and 0.3mg nicotine. Price: 2,500
per pack.