KT&G to Host the 2nd “2016 Korea Design Challenge”
KT&G announced that it will hold the 2nd 2016 Korea Design Challenge following the 1st session in April to produce design ideas and distribute them worldwide
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Promising ideas will be selected based on criteria including design and marketability, and will be produced through workshops with design professionals. Winning designs will be produced and distributed with NPW brand in 70 countries worldwide, and submitted to 2017 Maison & Object in Paris, France and NY NOW, gift fair in New York, as well.
KT&G hosted the first Korea Design Challenge with Kikkerland, a global design distribution company, in 2013. Selected ideas have been distributed to 30 countries and this year’s winning ideas will be distributed to 70 countries for world-wide distribution after production. The unique social responsibility program hosted by KT&G is known to be a contributor for helping Korean designers with design development and promoting the superior quality of Korean designs of new designers in overseas markets